Brand launches. Editorial direction. Global reach.
A curated record of projects where concept preceded execution — spanning cross-cultural brand identities, magazine design, and campaign direction across four continents.
Projects, by discipline
Faune Magazine
Full creative direction for an independent quarterly — concept, grid system, typographic hierarchy, and cover art. The brief demanded an editorial voice with no precedent to borrow from.
New market brand launch
End-to-end identity direction for a consumer brand entering a culturally specific market. Concept anchored in local semiotics; execution held to international print standards.
Cross-cultural campaign
A campaign developed for simultaneous deployment across three distinct cultural markets. Reading the moment — not imposing a house aesthetic — was the entire strategic problem.
Strategy and art direction were developed in the same room, at the same time. The work is proof that they are the same discipline.